Extending its partnership with Mattel in Italy, Ciao has developed two new costumes based on Fireman Sam and Hot Wheels brands.
The Hot Wheels costume is a racing driver style jump suit featuring the iconic Hot Wheels logo and flames and is completed with a cap and steering wheel.
Meanwhile, the Fireman Sam costume comprises of the iconic yellow trousers and blue top, along with accessories and a character mask in EVA.
Andrea Guglielmo, sales representative at Ciao, commented: “Ciao was willing to expand the Mattel partnership, exploring the opportunity in the boys section. Hot Wheels represents a classic franchise able to deliver daily sales through die cast and a constant visibility of its brand. Fireman San is a strongly sustained franchise supported by a robust broadcasting plan, so Ciao has taken the opportunity to develop a detailed costume with accessories.”
