Carlisle-based party and costume store Struts Fancy Dress has defied the high street gloom with reports of a record-breaking Halloween boost in sales.
The owners of city-centre-based business Struts Fancy Dress have said that their October sales have been the highest-ever compared to the previous October figures, with a surge in seasonal transactions taking place both in-store and online.
Owners Anthony and Jayne Ivinson have put the shop’s success down to its dedicated staff, who have ensured that they have kept up-to-date on the latest trends and Halloween horror films, with IT: Chapter 2, the Child’s Play remake and animated movie The Addams Family all making a name for themselves this year.
“This year has been our best yet in terms of sales,” Anthony told the Carlisle News & Star. “In our 35-year history, this autumn has seen a surge in customers coming from Carlisle and beyond to our store, which has been complemented with a rise in the number of people buying our products online.”
Struts teamed up with a number of online marketplaces such as Amazon and eBay a few years ago and has been reaping the benefits over the past few weeks.
“We’ve shipped out dozens of sales to loads of far-flung locations, such as Hong Kong,” Anthony continued. “Despite importing lots of costumes from America, we’ve also seen a lot of shipments sent back over there to customers.”
