The Bunch O Balloons brand from leading toy company ZURU has announced a 360-degree sustainability programme which will remove around 800 tons of single-use plastic from the supply chain each year.
The ten year sustainability initiative was announced on Earth Day (Wednesday 22 April) and sees the company reinforce its commitment to environmental social responsibility while also enabling consumers to recycle all elements of the product, regardless of local regulations.
Beginning this August, the company will start to produce all Bunch O Balloons plastic stems and caps from 100% fully certified and traceable post-consumer-recycled plastic; material that has been in the marketplace, recycled and then sourced by ZURU to use in its manufacturing.
“The Bunch O Balloons programme showcases our all-in commitment to a full-circle approach to sustainability,” said Anna Mowbray, ZURU’s chief operating officer. “We are changing to 100% recycled plastic in our manufacturing, essentially giving it a new life, rather than seeing it end up in landfills and the ocean, as well as providing consumers easy opportunities to recycle after use.”
ZURU’s partnership with renowned recycling company TerraCycle, which launched last September, will continue. It is currently offered in the United States, Canada, United Kingdom, Australia and New Zealand.
“Earth Day is every day for our amazing team at ZURU,” Anna continued. “We challenge ourselves to rethink, reduce and recycle in all aspects of our business. From day-to-day operations, to leading the change in our industry and encouraging our customers to do their part in making a long-lasting impact.”
