ZURU partners with TerraCycle for recycling programme

Toy company ZURU- which recently launched self-sealing party balloons – has partnered with TerraCycle to launch a global balloon recycling programme as it goes 100% recyclable in multiple territories around the globe.

Starting this September, all ZURU Bunch O Balloons products in the USA, Canada, UK, Australia and New Zealand will be fully recyclable.

The Bunch O Balloons recycling programme will be powered by a long-term strategic alliance with the innovative recycling giant TerraCycle. The new partnership encourages consumers to think ‘green’ and recycle 100% of their used balloon plastics and packaging.

Consumers will be able to ship or drop off used packaging, balloon pieces and fast-fill stems at TerraCycle recycling stations, where they will then be processed and recycled into new materials.

“Taking steps to make our products more sustainable is a top initiative especially when it comes to left-over balloon latex and packaging from our Bunch O Balloon brands,” said Anna Mowbray, coo and founder. “Through our partnership with TerraCycle, we’re providing consumers a simple way to recycle material, reduce the amount of landfill plastic around the world and produce recycled materials.”

“We’re thrilled to partner with ZURU on their balloon recycling programme,” said Tom Szaky, TerraCycle ceo. “Together, we are working to encourage consumers to take action to reuse and recycle waste instead of incinerating or landfilling it. This moves waste from a linear system to a circular one, allowing it to keep cycling in our global economy.”

The multi-market TerraCycle initiative is just one part of ZURU’s ten-year sustainability programme to rethink how it designs products and can reduce plastic usage while still delivering a top quality experience. ZURU also encourages safe use of party balloons and advises consumers not to release balloons, especially helium, into the atmosphere.

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