As parents and schools across the UK begin preparing for World Book Day 2020, the team at Bristol Novelty is busy preparing for the key sales period.
Taking place on Thursday 5 March, the day sees children of all ages dressing up to pay tribute to their favourite characters from their favourite books.
Bristol Novelty offers a wide range of styles covering a number of the most popular literary themes ranging from historical to careers, fairy-tale and animals, with new lines for 2020 across all of these.
“After Halloween, Book Week and World Book Day is the next biggest sales period of the year and is fundamental to us as a business,” reveals marketing manager Fran Hales. “With both children and teachers across the world dressing up as their favourite characters, we take pride in our responsibility to bring their favourite book characters into reality.”
Last year, Bristol Novelty saw a particular focus on reinvented classic fairy-tale characters. This year, it has developed a new range inspired by the world’s favourite historical book characters, featuring fearsome Saxon warriors, adventurous Kansas girls and discerning detectives.
“Our aim is to help our consumers to wear their story this year by celebrating the stories which are personal to them, their teachers and also to ensure our costumes play their part in making happy memories in the process,” added Fran.
