The new Brand Licensing Retailers’ Academy is a series of six masterclasses specifically designed for experienced retailer professionals.
The year-round programme, which has been developed by Brand Licensing Europe and Licensing International, will feature leading execs sharing their expertise on subjects including how licensing drives enhanced customer engagement, key consumer insights behind licensed product purchase intent, and exclusive access to the data behind emerging industry trends.
An in-person half day event in central London will kick off the event on 12 May. The BLRA programme, which includes a membership to Licensing International, is exclusively for retailers, but space is limited and participants are encouraged to enrol now.
Interested retailers can register by clicking here, or contact Keith Pashley for more information.
Maura Regan, president of Licensing International, commented: “We are excited to launch this complimentary masterclass series developed specifically for senior retail professionals. Licensing International is rooted in retail and merchandising, and these classes are a natural extension.”
Anna Knight, svp of licensing at Informa Markets, added: “This joint programme with Licensing International builds on our commitment to engage with retailers year-round and support them as they continue to develop their licensing expertise. It is the perfect complement to our Retail Mentoring Programme, and we’re excited to further enhance our roster of opportunities for retailers to engage with the world of brand licensing.”
