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Anagram acquires Pioneer Europe

Leading balloon manufacturer Anagram International, USA, has acquired the assets of Pioneer Europe.

The strategic acquisition brings together two industry leaders who have significantly shaped the premium balloon category in foil and latex over many years.

Jim Plutt, president of Anagram International, said: “As part of Anagram’s mission to re-establish itself as an independent global company that prioritises innovation and customer service – values that have been at the core of Anagram for over 40 years – I am pleased to reveal that we have established Anagram International as our new EMEA head office, which will commence operations in July 2024.

“We now plan to provide our partners in the EMEA region with the most comprehensive foil and latex balloon programs. The experienced team from the former Pioneer Europe, located in Bishop’s Stortford, UK, will lead this initiative, managing the distribution of Anagram’s and Pioneer’s product ranges across the EMEA region.”

Marie Gransbury, newly appointed managing director of Anagram International, trading as Anagram Europe, said: “I would like to start by thanking all of our customers for their business over many years; your support and loyalty has been greatly valued. I am very pleased to say that we have been able to keep all employees as part of this acquisition process.

“The team and I are delighted to be able to partner with Pioneer and Anagram customers, old and new, to develop the European balloon business together. I believe there is a great deal to look forward to, as we focus on bringing innovation, service and commitment to our customers.”

All existing Pioneer Europe contact telephone numbers and email addresses will remain in place in the short term, and the account management team will begin reaching out to all customers over the next week to provide a more detailed update.

New customers, or customers with any immediate queries are able to contact the team on EMEA@anagramintl.com  

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