Party and costume supplier Amscan has taken the lead on consumer trends this Halloween with a trade focus on some of the key fashions being seen across Instagram and other social media sharing sites.
Taking its lead from fashion-forward high street fashion and styling, Amscan has broken away from traditional fancy dress design and marketing, with a ‘Hallow-Queen’ mailer titled ‘Let’s Slay Witches’. The campaign asks consumers to tag @AmscanUK in their Halloween-styled images, creating an online catalogue of inspiration and ideas.
Aimed squarely at generation z, the collection includes slogan t-shirt dresses and printed bodysuits which allow the style-conscious wearer to add a simple but effective Halloween touch to their usual wardrobe.
“We are excited to announce our new Halloween apparel range,” said Jen Wilson, head of marketing. “It is different from our traditional costume product line and these apparel items are perfect for those individuals looking to add a hint of Halloween style to their October 31st look. They are so versatile they’ll suit however your customers are celebrating this year”
“We wanted to create a range that has all the fun of Halloween, with items that could be dressed up or dressed down,” added costume designer Lily Olley. “Something that could be styled to suit individual tastes. We have landed on a range that enables you to go from office to bar, in true Halloween style! Perfect pieces for anyone who wants to dress up, but doesn’t want to ‘dress up’ – and great for the ‘gram!”
