To celebrate International Women’s Day, Spring Fair and Digital Women have launched a white paper championing women in retail.
Spring Fair is excited to launch a white paper in collaboration with Digital Women, a network of 130,000 women dedicated to learning and sharing digital skills. On 5 February 2025, Spring Fair closed its doors on the 75th edition, which welcomed over 38,000 retail buyers and industry professionals looking to make connections and be part of the ever-evolving retail landscape.
Committed to elevating women in retail and providing a platform, such as the Women in Retail Day at Spring Fair, the new white paper champions the women shaping the industry and features their expert knowledge and insights on digital tools for independent retailers.
In one of the most well attended masterclasses of the show, independent retailers were given an exclusive opportunity to hear from digital experts Christine Gritmon (branding coach), Lucia Dello (Dello Insights) and Niki Hutchison (Enjoy Marketing) as they discussed the essential digital trends that SME retailers need to embrace in 2025. The informative session explored emerging technologies and strategies driving retail success and how to implement them in your business.
A valuable resource for independent retailers, small business owners, retail executives, E-commerce Entrepreneurs, technology leaders and marketing teams, Navigating Digital Transformation in Retail: Strategies for Growth in 2025 is available to all to download for free from 7 March.
The white paper provides multiple benefits for members of the retail industry. Independent retailers and small business owners will find actionable insights and strategies to improve profitability, customer engagement and operational efficiency. Retail executives will benefit from key trends and AI driven strategies to remain competitive in the marketplace and technology leaders will discover insights into digital transformation, AI-driven customer interactions and automation.
In Chapter 1, Aggie Meroni, founder of White Bee Digital, explores the five things any retailer can do to boost profitability when advertising on Meta, sighting website conversion rate, order value, effectively using free delivery incentives, professional photography and finally mobile optimisation.
Lucia Dello, founder and director of Dello Insights shares five ways to use customised dashboards to transform data and maximise e-commerce profits in Chapter 2, including optimising the blend of acquisition and retention activity.
In Chapter 3, Niki Hutchison, marketing strategist, discusses how businesses can make best use of marketing tools and organic digital to dominate the market.
In Chapter 4, Susan Heaton-Wright, leading expert in two-way communication for engagement globally, tackles the challenge of ‘AI with the human connection’.
In Chapter 5, Vernette John-Joiles, business owner, trainer and digital expert, guides readers through the digital sales landscape and explores why, from a retail perspective, prioritising digital upskilling is crucial to ensure growth and sustainability in the UK retail sector.
Closing the white paper in Chapter 6, Jess Williams Chadwick, networker, writer and connector, examines what thought leadership in retail really means, why it’s essential, and – most importantly – how to put it into action.
Navigating Digital Transformation in Retail: Strategies for Growth in 2025 is available to download on the Spring Fair website from Friday 7 March – Empowering women in retail – Autumn Fair 2025
To learn more or to register interest in exhibiting at Autumn Fair 2025 (7 – 10 September, NEC Birmingham), visit www.autumnfair.com and Spring Fair 2026 (1 – 4 February, NEC Birmingham), visit www.springfair.com
