Fraser Smeaton, ceo of MorphCostumes was included in the LDC list of the Top 50 Most Ambitious Business Leaders, published in The Times.
The Times article said: “The lightbulb moment for MorphCostumes cane during a lads’ weekend in Dublin. ‘One of our mates rocked up in a blue head-to-toe lycra fancy dress costume,’ says ceo Fraser Smeaton. ‘It got an incredible reaction’.
“Smeaton teamed up with his brother and a friend to design their own Morphsuit in 2009 and set up a website. Their test order of 200 products sold out in six days. Today, their Edinburgh based business sells 1,200 different costumes via Amazon, select retailers and TikTok Shop.”
To read the full article on Fraser, click here.
In a LinkedIn post, MorphCostumes said: “Our company is a story of hard work, passion, highs and lows and anything else you’d expect from a founder-led business that has been through everything from pandemic to recession and come out the other side stronger.
“Huge congratulations to everyone on the list – it makes for very inspiring reading.”
