‘World Book Day sales were strong this year’

Progressive Party finds out how World Book Day 2024 went for some of the key fancy dress suppliers.

Despite some controversy in the media this year about whether schools should encourage dressing up for World Book Day, social media was still flooded with little ones dressed as their favourite literary characters, and the annual celebration of the power of reading remained strong, according to suppliers.

The 27th World Book Day in 2024 was widely celebrated in schools and childcare settings throughout the UK. This year, the charity renewed its strategy and placed an emphasis on partnerships to build momentum and help spread its message of the importance of reading in young lives. Here, key costume suppliers share their experience of sales, demand and the challenges and opportunities faced for this important event in the party industry calendar.

To read suppliers’ feedback on the event in the latest issue of Progressive Party, simply click here.

 

MORE NEWS
Copy of Progressive Preschool featured image (66)
 
The 2025 Products of Change Conference will be held on 5th November and remains the only sustainability event dedicated to the licensing industry. ...
Copy of Progressive Preschool featured image (71)
 
Brand Licensing Europe exhibitors are invited to show support by donating product samples from their stands in October. ...
Copy of Progressive Preschool featured image (70)
 
Poppers the Party Shop is up for sale after 20 successful years, as its owner prepares for retirement. ...
sm-pr-25036D-DrSeussPressRelease-square-
 
Smiffys has signed a new licensing agreement with Dr. Seuss Enterprises to create an officially licensed costume collection inspired by Dr. Seuss stories....
Copy of Progressive Preschool featured image (69)
 
Broughty Ferry-based indie, Party Time, will close it's doors this weekend (Saturday 29 March, 2025) after 32 years in business....
Copy of Progressive Preschool featured image (40)
 
Boots, Dunelm, Lululemon, Matalan, MINISO and Poundland are among the new retailers participating in this year’s Retail Mentoring Program organised by Brand Licensing Europe (BLE). ...
Get the latest news sent to your inbox
Subscribe to our daily newsletter