Party and dress up specialist, Wonder Group, appointed a new group sustainability specialist this summer.
Daniel Foster took up the mantle in June with a mission to provide support to the individual companies under the Wonder brand and drive the sustainability agenda across each one of them.
A key focus for Daniel and the team will be on reduction – a key target for sustainability – whether that’s across emissions, waste, or in single-use materials. Wonder will be looking for new ways to reduce its impact across the supply chain, focussing on scope 1,2, and 3 emissions, as outlined with Climate Partner.
The team is currently transitioning its costume packaging to an easily recyclable mono-plastic bag with 40% recycled content. Targets have also been set to achieve a minimum of 35% recycled content in all products and packaging using plastic.
Wonder and Amscan are committed to improving the lifecycle of their products in 2024. One example being a significant increase in the amount of machine washable costumes. This means products can be used again and again while working to change the perception of dress-up being a single-use product.
Daniel commented: “We’re passionate about sustainability. It is extremely important to us at Wonder to continue to lead the way in our specific category, ensuring our systems and products meet the requirements of the future. Gathering everyone together, discussing this best practice, exchanging knowledge and ideas, is key for us all to bring a greater understanding to the topic and therefore in return, a more sustainable output.”
