Wonder has announced a partnership with World Book Day for 2024, set to ignite young minds and transform life chances through reading and role play.
2024 will see Wonder unite with the charity to unveil a new collection of World Book Day themed costumes, based on characters from classic fairytales, with a generous percentage of each sale contributing directly to the charity’s work.
To take the celebration a step further, schools and enthusiasts can also now transform any room into a book-lover’s paradise with Wonder’s print-on-demand party decorations and balloons.
The deal was negotiated by Maya Maraj, commercial partnerships manager of World Book Day and Wonder’s group licensing director, Mel Beer.
Mel commented: “We’re thrilled to be partnering with the charity World Book Day to ignite kids’ imaginations through dress-up and role play, whilst enhancing their experience of reading nationwide.”
Cassie Chadderton, chief executive of World Book Day, added: “World Book Day welcomes Wonder a a licensee. Dressing up as books and characters to celebrated the joy of reading can help World Book Day encourage even more children to experience the life-changing benefits of reading for pleasure.
“We’re delighted that Wonder are offering official licensed product, from dress up to celebration accessories to celebrate World Book Day, with donations from each sale supporting our charity’s work to change lives through a love of books and reading.”
