We speak to Jane Plummer, the owner of The Party Box in Reading (UK) to find out what’s been selling well at the 23-year-old party shop.
Adult Fancy Dress (Smiffys)
“It’s hard to say what’s been popular, there’s been a real mix. The 60s, 70s and 80s are always popular and we’ve got some great new 60s hippy costumes which are doing well.”
Children’s Fancy Dress (Rubie’s, Amscan)
“For most kids we find that Superhero costumes are always popular and for generic lines we have been really impressed with Amscan’s quality, they sell very well.”
Halloween (Smiffys, Rubie’s)
“Nothing is really selling through for Halloween just yet, but we’re getting plenty of stock in. We have previously found that traditional scary sells very well – classic items like capes, blood and novelty eye lenses.”
Accessories (PaintGlow)
“Accessories are selling so well for us at the moment, especially make-up ranges. Anything glittery and glow-in-the-dark or neon is definitely in fashion.”
Balloons (Amscan, Qualatex)
“We don’t do décor, but we do sell quite a lot of balloons over the counter. Unicorns are the flavour of the month at the moment and have been doing very well indeed.”
