The Halloween and Costume Association (HCA), formally the Halloween Industry Association, was formally incorporated in 2005 to promote and build the celebration of Halloween in the US. PPE sits down with Michele Bolystein, executive director, to find out more about the association.
HCA represents businesses involved in the manufacture, importation, or distribution of Halloween products, including costumes, décor, novelty items, and party supplies. Michele tells us: “HCA has grown to become the preeminent authority on Halloween and serves as a non-profit voice of the industry. Known as THE industry source for Halloween, with cumulative sales of $3 billion, the HCA has earned the title of ‘expert’ in all things costume related.
“These are the folks who live and breathe October all year long and can dish for days on the myths, legends, trends, traditions, safety tips, and devilish details that only a true insider would know.”
As the home of Halloween, the US celebration has seen changes in recent years. Michele expands: “Over the past few decades, the celebration of Halloween in the United States has undergone a remarkable transformation, evolving from a simple tradition into a cultural phenomenon that engages people of all ages and backgrounds.
“The growth of Halloween as a major holiday on the American calendar reflects the nation’s evolving values, creative spirit, and desire for community engagement.”
