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Pioneer Europe collaborates with Kristina Makeeva at the Shard

A team from Pioneer Europe showcased the beauty and versatility of Qualatex 20″ Deco Bubble Balloon in a recent creative project at the Shard. 

In collaboration with acclaimed photographer Kristina Makeeva, the Pioneer team helped bring an artistic vision to life – employing the reflective properties of Qualatex Deco Bubble Balloons to capture the essence of London from a unique perspective.

The photoshoot took place in one of the four signature suites of the prestigious Shangri-La Hotel, which occupies 18 floors of The Shard skyscraper. Over 200 20″ clear Deco Bubbles were filled with 16″ Qualatex Navy latex balloons, inflated and meticulously arranged to create a magical image reflecting London’s famous skyline – and showing how these stunning balloons can elevate any occasion to extraordinary heights.

The images, art-directed by Kristina, capture the ethereal beauty of London’s skyline during the enchanting ‘blue hour’ after sunset.

Against the backdrop of iconic landmarks such as St Paul’s Cathedral, Tower Bridge and the Tower of London, the luminous glow of the cityscape is complemented by the reflective qualities of the Qualatex Deco Bubble Balloon.

Reflecting on the collaboration, Kristina Makeeva shared her perspective on the transformative power of balloons: “Balloons have always inspired me, evoking joy, wonder, and dreams. They possess a unique ability to infuse any space with magic and celebration.

“When presented with the opportunity to integrate balloons into my artistic vision, I eagerly embraced the chance. By combining the aerial beauty of the city with the reflective allure of crystal clear bubble balloons, we’ve created a visual symphony that transcends ordinary perception.”

“It was an absolute honour and pleasure to work with Kristina and the Shangri-La hotel on this project,” remarked Anna Hickman, product manager at Pioneer Europe. “Seeing the city of London from such a different perspective and the reflection in our Deco Bubble balloons was mesmerising.”

This collaboration serves as a testament to the enchanting qualities of balloons, which not only enrich life’s most memorable moments, but also serve as a medium for artistic expression. Whether adorning a birthday celebration, wedding reception, or corporate event, Qualatex Deco Bubble Balloons offer limitless creative possibilities – the only limit is your imagination.

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