Over the past two years, Movement has helped Fanta launch a Halloween campaign, resulting in a significant increase in product sales over the period. The column itself goes into more details, but some of the key points are:
- Combine physical and digital elements to reach a wider audience and ‘establish a solid hold on Halloween marketing’.
- Help customers enhance their Halloween experience – this could be by offering product, content or experiences.
- Don’t forget to target your social media outreach – for example, younger consumers spend a lot of time on Snapchat.
- Halloween is an ideal time for brands to show they have a playful, fun side which can draw consumers in for the future.
