Despite the cost-of-living crisis this year, Valentine’s Day boosted retail sales in February, according to the British Retail Consortium, with strong sales of gifts during the month. With consumers seemingly finding ways to express their love regardless of the economic environment, PPE finds out what suppliers have in store for the occasion this year.
As many consumers look to minimise spending due to the continuing cost-of-living crisis, suppliers are focussing on developing a range of price options for all occasions, and this is seen in their product offerings for Valentine’s Day 2024. It’s clear that events are still being celebrated despite economic pressures, so finding the right range of gifts and décor is key for retailers to maximise sales.
Sarah O’Hara, head of product development at Amscan, tells us: “The balloon is most definitely still the ultimate hero product from Amscan’s categories for the Valentine’s season. With plenty of styles and versatility, the foil balloon can offer multiple communication options to celebrate this season of love.
“Whether you’re tying the classic red heart balloon to that super special ring box, sending Airloonz teddies to your children, or creating mega installations to celebrate all variations of love for the whole of the month, there is something for everyone, for every price point, for every idea.
“We would certainly recommend exploring our side range of balloons online, from classic colours and phrases, to more trend led patterns and prints, the gesture of giving balloons to celebrate love and joy, is most definitely one to stay, and certainly one we’re here for.”
To read the full feature in the latest issue of Progressive Party Worldwide, simply click here.
