Tesco has announced the relaunch of the brand in its stores and online, bringing a range of party decorations and accessories, cards, gift wrap and home accessories to its customers.
The products launched in over 250 stores this week and will be available online in selected areas. In addition a selection of Christmas products will also be available, including decorations, crackers, cards and gift wrap.
The launch is part of Tesco’s ambition to make shopping easier and more convenient, making it quick and easy for customers to grab items as part of their weekly shop. The news follows the announcement earlier this year that Tesco had bought the Paperchase brand and related IP.
Jan Marchant, managing director of home and clothing at Tesco, said: “Paperchase is a well-loved brand by so many, and we’re proud to bring it to Tesco stores across the UK. We know many customers will be excited to see Paperchase products returning to stores, and we also hope to introduce the brand to many new customers.
“We look forward to exciting and delighting stationery fans with new products and some old favourites – look out for them in your local store.”
