Sydney Party Decorations buys Party People

Australian party retailer, Party People has been sold for an undisclosed sum.

Chief party dude, Dean Salakas, who bought the business with his brother from their parents in 2007, will also step down from his role, effective 17 December 2024.

The business was put up for sale or investment in October and it’s been reported that the owners had interest from over 30 parties.

In a LinkedIn post, Dean said: “It’s a mixture of emotions but I am so grateful for my journey having worked with some great people and partners along the way in my 17 years as ceo. It will soon be time for me to look for my next adventure so if anyone has any opportunities or ideas, feel free to contact me.

“I would love to increase my sales and cashflow on my way out so offering all my friends and network 50% OFF my entire store. Shop online with code “50PERCENT” or come in-store and show this post. Get yourself a deal, stock up for Christmas or your next party and at the same time your also helping me out. You have until the 16 December but get in quick.

“It was 1999 that I launched The Party People online. I won some awards along the way and the best one was not mine but my store manager who won National Retail Association Store Manager of the Year…twice. There is no greater satisfaction than helping someone else achieve greatness and Julie is an absolute legend.

“Almost as satisfying was the fun I had pushing the boundaries of retail. I was fortunate enough to be Australia’s first retailer to offer click and collect, advertise on Google, advertise on Bing, offer multi-store scan and go technology and developed a world first augmented reality mirror with checkout among other fun adventures.

“Many of you have played a part in my journey and no matter how big or how small, I thank you.

“Looking forward to my next adventure…….if you think it might be with you, get in touch.”

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