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Sustainability in Licensing Conference announced

Set to break new ground in the licensing industry, the first Sustainability in Licensing Conference (SILC 2020) will take place on Thursday June 11 at The British Library, London.

The conference is aimed at everyone in the licensing arena, from retailers to licensors, licensees to trade suppliers – including those in the competitive party, dress-up and Halloween sectors. Key names in the party industry have already got behind the conference, with Smiffys and Amscan both coming on board to sponsor the ground-breaking event.

Launched by Max Publishing (publishers of Progressive Party Europe, PartyWorldwide.net, Licensing Source Book, LicensingSource.net and organisers of The Licensing Awards and the B&LLAs) along with Helena Mansell-Stopher – an experienced licensing executive and founder of the Products of Change group – SILC 2020 will aim to inspire and inform as to how the dynamic sector can continue to innovate and grow commercially while not costing the planet.

The jam-packed agenda will see leading lights and visionaries from outside and within the industry as well as retail experts, all sharing their inspiring achievements and demonstrating the gains, both environmentally and financially, that can be made.

“Sustainability is so much more than a buzzword, it is and will continue to be, a vital driver of business decisions,” stated Helena, conference director and curator.  “To drive sustainable growth within the licensing industry over the next few decades will require a radical approach to business practices, be it through embracing new materials and production techniques, re-engineering packaging or adopting new marketing methods, all without sacrificing financial growth. Our aim with SILC 2020 is to help both future-proof our industry and our world.”

A number of leading companies have already pledged their official support to SILC 2020, underlining their commitment to change within the industry. These include BBC Studios, Warner Bros. Consumer Products, MDR Brand Management, Natural History Museum, ViacomCBS, Hasbro, Character World, TDP Textiles, Brandgenuity, Change Plastic for Good, Smiffys, Dreamtex, Kids Industries and Amscan, with more due to be announced in the coming weeks.

The Products of Change group is the headline supporter of SILC 2020.

Anyone interested in becoming an official supporter should contact Ian Hyder or Rob Willis on 020 7700 6740.

For full details on the conference and to book your delegate place(s) head to www.sustainabilityinlicensing.com.

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