Health and beauty chain Superdrug is the latest high street retailer to launch a dedicated Halloween range, with a creative make-up and special effects collection in stores now.
“Halloween has become a firm fixture on the beauty calendar,” says Simon Comins, commercial director at Superdrug.
“We anticipate 2018 will be the biggest year for Halloween sales as we get set to launch our ‘Glamoween’ shop online next week. It has become one of the biggest seasonal periods.”
“Last year we saw sales of lashes at Halloween overtake sales at Christmas for the first time ever,” Simon continued. “Glitter sales also increased by 300% and ghoulish cosmetics, from exclusive brand Revolution, by 69%.”
The retailer expects glamorous Halloween make-up to be just as popular this year and has created YouTube tutorials for four sparkly looks: a crystal skull, mermaid, bejewelled dragon and a glitter zip.
