Spring Fair will open its doors for its 75th anniversary with a ribbon-cutting ceremony at 9am on Sunday 2 February with Laurence Llewellyn-Bowen.
Spring Fair opens on Sunday 2 February celebrating 75 years heritage as well as double digit growth in exhibitor numbers for this year’s show. 38,000 visitors expected to attend during the four-day show will experience new exhibitors and products, make invaluable connections, listen to high-profile keynote speakers including Jeff Banks, Theo Paphitis, Kate Hardcastle MBE, and Laurence Llewellyn-Bowen and be absorbed by masterclasses and insight sessions with experts from Google, Faire, Kantar, Fabacus, Canva, ACID, and TikTok.
With 14% growth year on year in exhibitor numbers, over 1,200 brands – including 400 first-time exhibitors and over a third showing exclusively at Spring Fair – will showcase over one million new products.
Soraya Gadelrab, event director, Spring Fair said: “With double digit growth, and year on year growth in new brands, Spring Fair 2025 boasts more brands, more newness, more speakers and content, more inspiration, and many more networking opportunities and experiences.
“We have joined forces with Pure London to create Moda x Pure offering the best of both shows under one roof, reimagined The Summerhouse into the pinnacle of design as The Summer House Edit, expanded the growing gift sector into Hall 5, and so much more.
“For over seven decades, we have proudly stood as the UK’s largest retail trade show, bringing together a diverse community of home, gift and fashion brands and buyers from across the retail industry. As we reflect on our history, we’re dedicating this year’s celebration to the people, brands and businesses who have shaped Spring Fair into the trusted event it is today. Our aim is to put buyers at the forefront of retail and to help set them up for buying success – Spring Fair has everything you’re looking for when it comes to new products, insights and experts.
“Everyone, from the Spring Fair team to partners and exhibitors, has put a huge effort into making the Spring Fair experience one to remember – there are revamped entrances, a gorgeous anniversary fragrance, an interactive timeline celebrating the history of the show, special collaborations with partners, a celebration of the 5 senses in the Buyers Lounge, and lots more. We can’t wait to open the doors on Sunday and welcome buyers to be a part of Spring Fair’s 75th and the future of retail.”
Spring Fair entrance takeovers
Spring Fair has revamped its entrances, creating eye-catching high-street displays showcasing incredible brands and products. Meet brand representatives and experience product samples from the moment you enter the show in each of these immersive areas.
The show will be opened at 9am on Sunday by Laurence Llewellyn-Bowen at the Hall 3a entrance.
To navigate the show once inside, look out for the colour-coded maps, signage, show guide and show carpet to help you navigate your way to the product sectors you’re after, which include: Home, Living & Décor, The Summerhouse: Home, Gift & Lifestyle Edit, Housewares, Gift, Beauty & Wellbeing, Christmas, Festive & Floral, Greetings, Party & Celebration, Kids, Toys & Play, Moda x Pure Clothing & Footwear, Moda x Pure Fashion Accessories, Moda x Pure Jewellery & Watch, and Everyday.
Spot the mascot
A new Spring & Autumn Fair Mascot will be unveiled at the show, with a Name the Mascot competition running onsite.
New Business Pavilions – An opportunity for small businesses and first-time exhibitors to make a big impact, the New Business Pavilions are the place to go for products totally new to the marketplace. Buyers will find the New Business Pavilions in each of the following sectors:
#SBS Village – In collaboration with TV Dragon and business owner Theo Paphitis, the Small Business Sunday Village creates a space for emerging businesses to exhibit at Spring Fair. 12 winners are handpicked for their business models and product offerings, giving buyers the opportunity to discover more new products and partnerships.
Spring Fair’s 75 Years of Excellence Awards showcase – Located near the Inspiring Retail Stage this area will spotlight all the 75 Years of Excellence Awards finalist products. Showcasing these ranges the entire show and giving buyers the chance to discover excellence in retail.
Faire – Seamless sourcing all year round. Faire has an expanded presence at Spring Fair, with a dedicated stand for brands and retailers to browse products, connect with the Faire team, and learn how to maximise the benefits of this hybrid wholesale model. Plus, Faire will be presenting 2pm, Sunday 2 Feb in the Masterclass Studio and 12:15pm, Tuesday 4 Feb on the Inspiring Retail Stage – offering inspiration, sharing tips on trends, and providing insight into how you can maximise the benefits of online-offline wholesale.
Faire will also offer access to its new 2025 Forecast, revealing four major consumer and product trends set to transform how independent retailers can connect with shoppers.
Retailers attending the show will have access to exclusive discounts and benefits, including 50% off first orders (up to £100) for new Faire users and free shipping with promo code ‘SPRINGFAIR’ at checkout – addressing the top pain point for retailers buying at trade events.
Elevate your show experience
Explore the exciting content areas, buyer experiences and products, designed to inspire, engage and lead you to incredible products. Learning from industry experts is vital so don’t miss seminars and trend forecasts from industry leaders like Google and more.
With three stages and a plethora of industry-leading businesses and speakers like Theo Paphitis, Jeff Banks, Kate Hardcastle MBE, Kantar, Deliveroo, and Canva, buyers can dive into expert talks packed with actionable advice to help improve your business, big or small – all for FREE.
Masterclass Studio
Get hands-on with the year’s most pressing challenges in retail through panel discussions and practical workshops. With sessions tailored to real-world issues retailers are facing this year, gain practical skills, participate in Q&As, and have the chance for one-to-one guidance with experts after each talk. The Masterclass Studio is all about providing the tools and confidence to tackle your next business steps.
Inspiring Retail Stage
Step into the future of retail with daily catwalk shows, high-profile keynote speakers, and trend talks designed to spark new ideas and strategic thinking. This stage is your go-to for visionary insights, whether hearing from industry leaders or catching up on the latest trends. Each session is crafted to inspire ambitious thinking and equip you with actionable insights to scale and future-proof your business.
Licensing Lab
Spring Fair is bringing the licensing industry together with the launch of the Licensing Lab in partnership with Fabacus. This dynamic space is dedicated to networking, knowledge sharing and driving growth for licensors, licensees, retailers and service providers in association with Licensing International.
The Lab will feature an exhibition space for businesses to showcase their services and expertise, a networking lounge bar designed by Laurence Llewellyn-Bowen as well as thought leadership seminars on the Lab stage led by industry experts.
Cultural Enterprise Day
On Tuesday 4 February, Spring Fair will host the Cultural Enterprise Day in partnership with the Association of Cultural Enterprises (ACE). This special day will highlight the crucial role of retail within museums, galleries, and heritage sites while celebrating the expert buyers and merchandisers to carefully select unique, story-driven products for these extraordinary institutions. Bringing 45 new cultural enterprise organisations to the show and offering tailored resources to enhance their sourcing experience, visitors will benefit from guided tours, sector-focused educational sessions and exclusive goody bags.
Student partnership
Spring Fair has partnered with City of Stoke-on-Trent 6th Form College, giving Business T-Level students an opportunity to gain hands-on experience in the world of retail and live events at Spring Fair. Students will be helping out with tasks like collecting survey responses and gathering onsite testimonials, while also attending inspiring industry talks to expand their understanding of retail business practices. You’ll spot them in their special letterman jackets, sponsored by Advance Apparel, eager to listen and learn. If you see them, take a moment to share your insights and be part of their learning journey.
Raise a glass to a successful day of buying with Spring Fair’s Happy Hours. From 4:30 – 5:30 Sunday, Monday & Tuesday, the halls will be filled with fun! Look out for the roaming drinks trolleys, immersive live entertainment, giveaways, music and more.
Buyers Lounge
Step into a world that sparks all five senses in the Buyers Lounge. Located in Hall 3, this immersive space brings the energy of a high-street experience to life. Whether you’re shopping, sipping, or discovering something new, every corner of the lounge is designed to captivate and delight.
Celebrate Spring Fair’s 75th anniversary
Join in the festivities marking 75 years of retail excellence. In honour of this exciting milestone event, Spring Fair is hosting several events to ensure it’s an occasion to remember.
Spring Fair’s 75 Years of Excellence Awards
On Sunday at 5pm, Spring Fair celebrates the very best of the retail industry at the Spring Fair’s 75 Years of Excellence Awards. This special evening is dedicated to recognising the passion, creativity, and dedication that make the community thrive.
From honouring new and innovative exhibitors to applauding the enduring excellence of long-standing participants, these awards celebrate the incredible contributions that have shaped Spring Fair’s legacy over the past 75 years.
Spring Fair looks back in time
Take a look back at Spring Fair’s journey. Discover the history of the show, the people that shaped this iconic retail event and the unforgettable products that have passed through the halls. Be part of the Spring Fair story by taking and sharing your own snaps at the photo wall areas located along the timeline display.
Visitors will also be able to watch the 75th Anniversary Retail Insights podcasts here. Putting the faces of the Spring Fair community front and centre, the podcast highlights the brands and people who have contributed to Spring Fair’s long-standing success – from family-run business owners to industry icons, these are the people who embody the spirit of Spring Fair’s success. Interviews are hosted by legendary designer and TV personality Jeff Banks.
Send your biggest anniversary wishes
Get involved in celebrating 75 years of retail and look out for our Giant Cards which you can you write a message on, situated in the Piazza and on the GCA Lounge in the Greetings, Party & Celebration destination. Supported by The Art File and the GCA.
Spring Fair at Night – Tuesday 4 February, 18:00 – 20:00
Celebrate the 75th Anniversary of Spring Fair with your colleagues and network! Spring Fair take over Temple Street in Birmingham city centre with discounts and bar tabs at selected restaurants along the street.
Greetings, Party & Celebration
Spring Fair is the only destination to find the best party suppliers in the UK. The new Greetings, Party & Celebration destination in Hall 3 also now brings together the most creative, fun and colourful greeting cards, wrapping papers, stationery, and paper decorations into one vibrant, dedicated space.
Hall 3 will be buzzing with exciting brands and special features. Visitors will find the Buyers Lounge, The Greeting Card Association Lounge, Cardgains Village, the GCA Debut area, New Business Pavilion, The Masterclass Studio and the Faire Genius Bar. At the entrance of Hall 3, The Art File has designed two gigantic Birthday cards to celebrate the 75th. The Art File are also supplying cards for all visitors and exhibitors to write and send to encourage card sending, and the GCA Lounge will have post boxes designed and built by N Smith.
Party brands to look out for include Anagram (who are designing and installing balloon arches in the Atrium and Piazza), Procos S.A, Kalisan, Gemar SRL, and debut exhibitors Glitter Paper Design, Table Fun, Riethmuller, and Balloonify.
Still time to register
Don’t miss your chance to celebrate the past, present, and future of retail. Register now for an unforgettable experience at Spring Fair 2025 and discover what’s next in home, gift, and fashion.
To register to attend visit https://www.springfair.com/visitor-registration.
