The latest market knowledge and ideas for the future will be available at the presentation area of the show in Hall 3A from Tuesday 30 January to Saturday 3 February.
In the Toy Business Forum, speakers from a diverse range of fields will discuss trends in toys and retail. Key topics include digitalisation, influencer marketing and artificial intelligence. Visitors can also expect to hear more on the highlight topic – Life’s a Playground – Toys for Kidsters, Kidults and co.
Under the new schedule for Spielwarenmesse, the programme will run from Tuesday to Saturday between 1 and 4pm. Following this, in the Live on Stage sessions, exhibitors will be presenting their product portfolios and new introductions in 20-minute slots.
In his keynote speech on Wednesday, Toan Nguyen, founder of Jung von Matt Nerd, will speak about the kidults target group and offer an introduction to the pop culture of a new generation.
On Friday, a presentation by Axel Dammler, md of icon kids & youth in Munich, highlights the target group in the German toy market, exploring the interests, motivations and needs of this cohort.
On Tuesday, Stefan Milsson from Stockholm will demonstrating the link between a feeling of happiness and the act of buying things in his presentation – Happy is the new black – trends for 2024/2025.
US toy expert Reyne Rice will be talking about the latest trends and technologies for the forthcoming season on Tuesday and Friday, while on Wednesday, Nick Sohnemann, founder of innovation agency Future Candy, ventures a glimpse into the future of the toy trade with the aid of business models and innovation methods.
A quick tour of Google Business Profile, focusing on regional businesses with retail stores, is presented on Wednesday by Beatrice Kohler, md of Kampagnenreiter. On Thursday, Benjamin Bruser of BR-AIN Bruser Architektur & Innovation provides the answers to many questions concerning multi-channel opportunities and digital tools. Influencer marketing is the focus of Philipp Hagl, md of InfluenceME.
Finally, on Thursday, Marilyn Repp of Mittelstand-Digital Zentrum Handel in Berlin presents various examples of applications of AI from the retail SME sector, while Christian Kromer, ceo of Toysino and md of Spielwaren Kromer, offers insights into how it related to his daily business. On Friday, AI marketing is the topic for digital architect Patrick Klingberg.
