The Spielwarenmesse virtual platform is open for business this week, until Sunday 6 February.
Running from 2-6 February, the original planned period for the physical show in Nuremberg, Spielwarenmesse Digital aims to provide exhibitors, the trade and media representatives the opportunity to immerse themselves in current trends and topics, and to exchange views and experiences.
“In Spielwarenmesse Digital, we have created a multifunctional platform that puts people at its centre and where industry professionals can target their networking to their own specific interests,” explained Christian Ulrich, spokesperson of the executive board at Spielwarenmesse eG.
The digital opening took place at earlier in the week, followed by keynote speaker Philippe Glorieux, head of marketing at IMPS (which looks after The Smurfs brand) giving his insights into a sustainability project in conjunction with the UN.
The exhibitors have innovations not only on their own profiles but also within the special themes, such as Tech2Play and the TrendGallery. Meanwhile, new talent and business contacts are to be found in the Startup Area, the Service Providers Area and at the ‘Internationale Spieleerfindermesse – Game Inventors Convention’. For selected digital areas, virtual lounges are available where interested industry participants can hold discussions and get in touch with the Spielwarenmesse team.
Talks on the Toy Business Forum will be in both German and English, while there will also be LicenseTalks.
Christian continued: “Even if we cannot replace the original event in Nuremberg, in Spielwarenmesse Digital we can offer an up-to-date overview of the market and, above all, plenty of inspiration.”
