Next year’s Spielwarenmesse 2022 – currently scheduled to be taking place from 2 – 6 February 2022 at the Exhibition Centre in Nuremberg – will see the organisers combining the live show experience in with an innovative digital business platform.
The innovative business platform – which will be known as Spielwarenmesse Digital – will see show organiser Spielwarenmesse eG responding to the needs of both visitors and exhibitors by combining the indispensable live event with a range of digital opportunities.
Spielwarenmesse Digital will showcase product, provide networking opportunities and offer a high-calibre seminar programme for suppliers as well as retailers and buyers. The popular Spielwarenmesse lecture programme will also be online, including both the Toy Business Forum and the LicenseTalks, offering companies access to one of the biggest industry networks in the world.
The new feature will be introduced at next year’s show, which is due to return to its traditional dateline following this year’s July show, and will be taking place from 2 to 6 February 2022.
“Our digital platform creates completely new opportunities for all market players and allows the Spielwarenmesse to be experienced 365 days a year,” commented Ernst Kick, ceo of Spielwarenmesse eG.
“Spielwarenmesse Digital allows companies to uniquely bolster their presence at the trade fair, while adding a completely new dimension for retailers and buyers visiting the physical exhibition. We’re delighted to offer this pioneering service as a valuable complement to our all-important live event.”
Exhibitors can choose from three Spielwarenmesse Digital packages: Smart, Connect and Premium. Further information on the new digital offering can be found at www.spielwarenmesse.de/en/digital.
This year’s show will be taking place from 20 – 24 July 2021 at the Exhibition Centre in Nuremberg.
