Kellogg’s and Smiffys are coming together to create a new collection of costumes and accessories, in a deal brokered by Pink Key Licensing.
The new range will feature the iconic logos and characters from the instantly recognisable Kellogg’s brands, and includes Pop Tarts, Coco Pops, Snap Crackle and Pop, Kellogg’s Cockerel, Toucan Sam and the iconic favourite, Tony the Tiger.
Dominique Peckett, director at Smiffys, commented: “Kellogg’s portfolio includes a massive selection of vintage and contemporary characters and brand logos that will translate perfectly into costume and accessories. We are delighted to be adding Kellogg’s to our range of licences.”
Nancy Jones, Pink Key Licensing, added: “We are thrilled to welcome the fancy dress costume legends, Smiffys as Kellogg’s licensees. We have long wanted to work with them on our brands. We love their products and the fun they bring to everything they do. We cannot wait to see what they have planned for our Tony the Tiger & friends.”
Smiffys’ first range of Kellogg’s costumes and accessories for adults and kids is set to launch in Q1 of 2023. The collections will be available in Europe, Middle East, Africa, Australia, UK, Ireland & Channel Islands.
