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Smiffys hires head of Asia operations

Fancy dress and party company Smiffys has hired party industry expert Mark Hammond as its new head of Asia operations.

The Smiffys team is delighted to welcome Mark and his wealth of expertise to the team, following his 10-year career at Rubie’s and over 20 years’ experience working in the Far East in garment manufacturing, supply chain management, technical and quality management.

As head of Asia operations, Mark will implement production resourcing and prospecting to improve efficiency, innovation and costings, ensuring Smiffys remains at the forefront of design.

Mark will be based in China, providing the vital link between the UK team and Asian business functions. This will reduce lead times, manage critical paths and business operations and maintain sustainability and compliance.

“We are looking forward to Mark joining the Smiffys family and the processes that he will implement to ensure our business operations maintain our position as market leaders of dress-up,” said Dominque Peckett, Smiffys’ director. “His capability to facilitate collaboratively, coupled with leadership and managerial skills detail his suitability as the only candidate that can lead our operations effectively in the Far East.”

Mark commented: “My mission will be to help pursue Smiffy’s strategic vision and execute on its core strategies. I’m incredibly excited to be joining Smiffy’s and to be given this opportunity. I look forward to visiting the UK offices in the near future to immerse myself fully into the Smiffys team.”

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