Smiffys gives a boost to its licensing department

Major dress-up manufacturer and supplier Smiffys is pleased to announce some exciting personell changes, as Sharon Poulter has been promoted to the role of licensing and marketing manager and Chris Isitt is welcomed onboard as an independent consultant.

In her three years as Smiffys’ marketing manager, Sharon worked closely with the licensing team and licensors, developing marketing plans, including promotions and advertising. In her new role, Sharon’s extra responsibilities will extend to the day-to-day management of the license team and development of the portfolio, supporting Dominique Peckett, director of product and marketing.

“Sharon’s marketing experience combined with her management skills and product knowledge make her an excellent addition to our license team,” said Dominique. “We have ambitious plans and are looking forward to bringing even more characters to life in 2021.”

Sharon commented: “I’m very much looking forward to meeting with licensors to continue to build our partnerships and develop the portfolio further.”

In addition, Smiffys has engaged Chris Isitt to consult on various aspects of its growing licence portfolio and business for EMEA.

Smiffys’ director Elliott Peckett commented: “We are delighted to be working with Chris, who has over 21 years of senior management experience in the costume industry and is universally respected. We look forward to his input in this exciting phase for the business in what is already a different industry landscape.”

Smiffys has exciting and aggressive plans coming out of the initial stages of the pandemic,” said Chris. “I am delighted to have them as a client and to help achieve their goals.”

Smiffys licensed portfolio features over 90 licensed properties from leading licensors including Acamar Films, Hasbro, Mattel, Penguin, Roald Dahl, Sony, Universal and Viacom Nickelodeon.

MORE NEWS
Copy of Progressive Preschool featured image (66)
 
The 2025 Products of Change Conference will be held on 5th November and remains the only sustainability event dedicated to the licensing industry. ...
Copy of Progressive Preschool featured image (71)
 
Brand Licensing Europe exhibitors are invited to show support by donating product samples from their stands in October. ...
Copy of Progressive Preschool featured image (70)
 
Poppers the Party Shop is up for sale after 20 successful years, as its owner prepares for retirement. ...
sm-pr-25036D-DrSeussPressRelease-square-
 
Smiffys has signed a new licensing agreement with Dr. Seuss Enterprises to create an officially licensed costume collection inspired by Dr. Seuss stories....
Copy of Progressive Preschool featured image (69)
 
Broughty Ferry-based indie, Party Time, will close it's doors this weekend (Saturday 29 March, 2025) after 32 years in business....
Copy of Progressive Preschool featured image (40)
 
Boots, Dunelm, Lululemon, Matalan, MINISO and Poundland are among the new retailers participating in this year’s Retail Mentoring Program organised by Brand Licensing Europe (BLE). ...
Get the latest news sent to your inbox
Subscribe to our daily newsletter