Children’s dress-up is one of the most important sectors within the party industry, with role play activities, fancy dress birthday parties and popping to the shops as a superhero all part and parcel of daily life with a young child. Alice Knight, who looks after marketing for Fun Shack, took an overview of the sector which covers everything from Book Week and beyond.
How has the children’s dress-up sector performed over the last 12 months?
“Due to a demand for preschool costumes, we created a toddler range in 2017 to expand our children’s costume offering. The range includes everything from princesses to dinosaurs and seasonal items.”
Why is children’s dress-up so popular with non-party retailers?
“We believe children’s dress up is so popular with nursery and toy retailers as it encourages imaginative play among preschoolers. ”
What’s new for the children’s dress-up market in 2018?
“We started with a small seasonal collection for toddlers but have added to our Christmas offering for 2018 due to demand, including a Snowman and Reindeer. Seasonal fancy dress has always been successful for our children’s collection due to school plays and parties.”
What is your hero dress-up product or range for 2018? What is so special about it?
“The stand out lines from our collection so far have been the animal costumes. Bumblebee, Chick and Ladybug are among our top sellers as the ‘cute’ factor is a massive selling point for toddler costumes.”
