Rubie’s Strengthens UK Position

Costume company Rubie’s Masquerade has strengthened its position in the UK and across EMEA with a number of new appointments in key roles across the business.

Paul Bulger has joined the Rubie’s team as head of sales UK. Paul brings a wealth of experience to Rubie’s having delivered growth strategies for key partners across the UK for Hasbro, Pokemon & Nike.

“We are delighted to have Paul on board,” says Chris Isitt, vice president, EMEA and Australia. “He shares our ambitious growth plans for Rubie’s, which we can only achieve though sustained investment and building strong relationships with both our retailers and license owners, both of which are critical to our success.”

New addition to the licensing and marketing department is new marketing manger EMEA Julia Perry, who joins from LEGO and LeapFrog and will work closely with both the sales, brand and licensing teams.

Julia will report to Tracey Devine, head of licensing and marketing EMEA. “It’s great to have Julia onboard,” says Tracey. “Her knowledge of the toy industry will help immensely, she’s a great team player and well regarded within the industry – it’s a pleasure to have her join Rubie’s Masquerade.”

Rubie’s also welcomes Ellen Bamborough as brand protection manager EMEA. Ellen has worked with Apple, Cannon and Levis and will be reporting to Mike O’Connell, global head of anti-piracy.

These new roles will allow Rubie’s to plan for growth and efficiencies across the wider business, Chris explained, as the business increases its presence in EMEA and strengthens its UK team.

“We take great pride in our intellectual property rights and that of our licensors,” he continued. “Ellen’s appointment allows us to continue enforcing this strategy to protect, track and monitor the sale of our products and take action against counterfeit product in the market.”

Photo (l-r) Ellen Bamborough, Paul Bulger, Julia Perry

MORE NEWS
Copy of Progressive Preschool featured image (66)
 
The 2025 Products of Change Conference will be held on 5th November and remains the only sustainability event dedicated to the licensing industry. ...
Copy of Progressive Preschool featured image (71)
 
Brand Licensing Europe exhibitors are invited to show support by donating product samples from their stands in October. ...
Copy of Progressive Preschool featured image (70)
 
Poppers the Party Shop is up for sale after 20 successful years, as its owner prepares for retirement. ...
sm-pr-25036D-DrSeussPressRelease-square-
 
Smiffys has signed a new licensing agreement with Dr. Seuss Enterprises to create an officially licensed costume collection inspired by Dr. Seuss stories....
Copy of Progressive Preschool featured image (69)
 
Broughty Ferry-based indie, Party Time, will close it's doors this weekend (Saturday 29 March, 2025) after 32 years in business....
Copy of Progressive Preschool featured image (40)
 
Boots, Dunelm, Lululemon, Matalan, MINISO and Poundland are among the new retailers participating in this year’s Retail Mentoring Program organised by Brand Licensing Europe (BLE). ...
Get the latest news sent to your inbox
Subscribe to our daily newsletter