New costume lines and accessories featuring PAW Patrol, Teenage Mutant Ninja Turtles, SpongeBob SquarePants, Avatar: The Last Airbender and DORA will launch across the UK and EMEA
Paramount Consumer Products & Experiences UK and Rubies have partnered to launch a new range of costumes and accessories inspired by some of Paramount’s most popular franchises.
New ranges based on PAW Patrol (produced by Spin Master Entertainment), DORA, Teenage Mutant Ninja Turtles, SpongeBob SquarePants, and Avatar: The Last Airbender will target children of all ages and are set to roll out across the UK and EMEA throughout 2025.
The range coincides with a raft of new content for the brands in the near future, including new theatrical releases for PAW Patrol and Avatar: The Last Airbender, a new DORA series, fresh Teenage Mutant Ninja Turtles content and a new SpongeBob SquarePants film this December.
“We are constantly exploring different ways to engage our audience and bringing our characters to life through Rubies’ best-in-class role play items enables kids to become their favourite characters all year round,” Simta Sawhey, senior director licensing, Paramount Consumer Products & Experiences, said. “We’re confident that the costume line will create memorable experiences for families across the UK and EMEA.”
Fran Hales, head of portfolio and marketing at Rubies said: “We are thrilled that Rubies has firmly solidified its strong working partnership with Paramount. Together we’ve always had a long-standing relationship, and we welcome them back into our licensed portfolio.
“We’ve already received significant demand for Paramount products, and it’s exciting for all the teams involved to bring our products back to market with an exclusive dress-up collection.”
The forthcoming costumes and costume accessories will be available for purchase at Rubies’ trade website or through its dedicated sales team across the UK and EMEA. For more information about the upcoming collection visit uk.rubiesmasquerade.com to shop today with styles already available to order or follow @rubies_uk on IG or @rubiesuk on FB.
