Costume company Rubie’s is focusing on promoting a happy, safe and fun Halloween at home this year, with the launch of its new ‘Raise Your Spirits’ Halloween campaign. A special microsite has been created within Rubie’s website, offering a wide range of inspiring and creative ideas and activities to keep Halloween exciting and – most importantly – safe.
Working closely with Bristol Novelty, Rubie’s will be actively encouraging consumers and retailers to share creative content about how to make this year’s special weekend Halloween one to remember for all the right reasons.
“Halloween represents the first big celebration of the year since the outbreak of Covid-19, so it’s hugely significant, not just for the industry but for the nation,” says Bristol Novelty’s content and marketing manager, Fran Hales. “This year in particular is a time for us all to provide collaborative inspiration for making it one hell of a Halloween at home!”
“It’s fundamental that we work together as an industry to promote innovative ideas and initiatives to ensure everyone celebrates Halloween while keeping safe. At Rubie’s and Bristol Novelty we are partnering up with our shared message to raise spirits (both mentally and maybe with a drink or two!) in the build-up and over the Halloween weekend in particular. Our new microsite is the perfect platform for games, decorations and creepy creations, to really get the creative juices oozing.”
“Our campaign has been built around the consumer,” Fran continues, “but also compliments our world-leading range of licensed costumes and accessories, making Rubie’s and Bristol Novelty the home of raising spirits this Halloween”
Both the Rubie’s and Bristol Novelty’s social media feeds will also contain plenty of updates, images and imaginative ideas perfect for use over the scary season.
