The new collection from Rubies is specifically designed for children with limited mobility, to give all children, no matter their condition of level of ability, to participate in role play and dress up.
Specialised design features include back openings in the trousers and skirts, which allows wheelchair users to dress in bed, or in a lying down position and the combination of Velcro fastenings with elasticated areas add comfort and allow for easier dressing.
A discrete front flap opening allows access to tubes on the abdominal area. Furthermore, the seated area is free from costume fabric, helping to reduce pressure points which can cause sores and ulcers from wrinkles, creases or pronounced seams.
Rubies worked with a select focus group of participants in this year’s Superhero Series Powered by Marvel, to test out the costumes, and ensure they provided comfort and inclusivity with the key demographic.
The feedback was positive across the board for the designs and features, and one of the costumes even featured on Good Morning Britain with Emerson Grant showcasing his Spider-man outfit to the nation.
Mike O’Connell, managing director, commented: “We are extremely pleased to announce the introduction of Adaptive Costumes into our extensive licensed portfolio. As an inclusive and innovative company, we strive to create a world where everyone can express themselves equally.
“Although our exclusive Adaptive Range costumes are different in their features and design, we wanted to ensure our price point matched any other costume of the same quality within our range. Dress-up play is a very important part of childhood, allowing children to explore different characters and role models and shape who they become, and we hope these costumes will allow every child to be able to do this.”
The new range will launch with a choice of characters from Marvel, DC and The Mandalorian which are instantly recognisable and inspiring to children. The superhero range focuses on Captain America and Spider-Man’s jumpsuits, featuring 3D padded muscles; both consist of tops, trousers and snood.
The range also includes Wonder Woman’s dress which has a sequin bodice detail, a full layered skirt and comes with a range of accessories to complete the character including cape, boot covers, gauntlets and a foam tiara.
Adaptive Costumes will be available to order in time for Halloween. Contact the Rubies sales team to find out more.
