Rubie’s Costume Company takes centre stage in a CBS online feature interviewing ceo Marc Beige as he outlines how the company prepares for the Halloween market.
Following a tour of Rubie’s Westbury flagship store, Marc told CBS that the company is ‘always preparing for Halloween’.
“We’re developing costumed 365 days a year,” he clarified. “Sometimes it feels like 400 days a year!”
“Halloween has dramatically changed over the 40 or 50 years that I’ve been associated with the company,” Marc continued. “When I was a kid, Halloween was mostly a holiday for little children. It was cold, so you’d wear a poncho over your coat and a plastic mask.”
Now, he points out that the key event on Halloween is in-house parties rather than trick-or-treating and the costumes and decor have become increasingly elaborate.
“When I was a kid, a pirate was a white shirt, black vest and red and white striped pants. You can’t give those away now; everybody wants to be Johnny Depp!”
The interview also speaks to global design director Joe Petrollese, who reveals that work started on the Halloween 2020 line in December of 2018.
“We look at what films are coming out, what’s going on in the fashion market… you start to see it in everything, in party goods, in childrenswear, in houseware – so you know to pick up on that trend.”
