The costume supplier is branding out into new product categories with the release of Kidrobot plush.
The officially licensed plush come in a range of sizes and characters, from brands including Marvel, DC Comics, Warner Bros and Sega.
Known as the Phunny range, handheld collectibles are ideal for fans of any age and include Marvel characters such as Doctor Strange and Spider-Man, DC Comics characters such as Wonder Woman, and classic horror icons like Jason, Beetlejuice and Pennywise.
The larger Hugme plush toys vibrate when held and includes characters such as Sonic, SpongeBob, Groot and Minions.
Graham Gardiner, commercial director, commented: “As the industry leader in fancy dress costumes and accessories, we are extremely excited to be branding out into brand new territory. It’s a great step forward for the company and a step in the right direction as the target audiences for these plush, from little children to kidults, are two of the biggest markets in tow and entertainment.
“The excitement around this Kidrobot range has resulted in strong pre-orders and unprecedented demand, making this one of the most successful product launches we have ever had. The popularity will only grow as consumers and trade customers alike come to realise Rubies is not only the home of costumes, but also the home of licensed merchandise.”
