This ad will be closed automatically in X seconds.

Rubies celebrates Star Wars with Disney’s Gift of Play campaign

The costume supplier has teamed up with long term licensors, Star Wars, and Disney, to launch a new media and PR campaign called ‘The gift of play’.

Hosted on a dedicated website, the campaign encourages adults and children to have more shared imaginative playtime together.

The gift of play initiative will also see a takeover of Rubies’ social channels and website, with the aim of inspiring consumers through unique and engaging Star Wars content, while getting them excited for the upcoming releases on Disney+, as well as encouraging the gifting of toys and costumes as a means to play and bond.

New media will be created for Rubies social media, as well as strong influencer and press marketing campaigns and retail takeovers.

Rubies’ Star Wars range in support of The gift of play campaign includes The Mandalorian, Boba Fett, Deluxe Darth Vader, Grogu, Poe X-Wing Fighter, Rey and an inflatable Jabba the Hutt, with the majority in both children’s and adult’s sizes, enabling the whole family to enjoy Star Wars themed fun.

Fran Hales, head of content and marketing, commented: “We are thrilled to be part of The gift of play, working closely with Lucasfilm and Disney on their innovative and exhilarating marketing campaign. The gift of play campaign is an opportunity to not just showcase our products, but also to promote dress-up as a key part of Disney’s legacy for creative storytelling, while immersing both adults and children into the shared world of imaginative playtime together.”

MORE NEWS
Copy of Progressive Preschool featured image (38)
 
The new concept stores from Spirit Halloween for the Christmas period are now open in six locations....
Copy of Progressive Preschool featured image (37)
 
The latest Big Balloon Build has been created in Indiana, 'the Christmas tree capital of the world'....
Copy of Progressive Preschool featured image (14)
 
The retail and brand licensing community recently assembled at the Royal Geographical Society, London, for a deep dive into the world of sustainability for the Products of Change Conference. ...
Copy of Progressive Preschool featured image (27)
 
The Balloon and Party Industry Alliance (BAPIA) has appointed Jacob Megram as its new events and projects manager....
Copy of Progressive Preschool featured image (26)
 
Spring Fair will launch the Licensing Lab in partnership with Fabacus and Licensing International at the next show taking place from 2-5 February 2025 at NEC Birmingham....
Copy of Progressive Preschool featured image (25)
 
Kensington-based Non Stop Party Shop is seeking a new owner as its current owner looks to retire....
Get the latest news sent to your inbox
Subscribe to our daily newsletter