Following the success of its inaugural ‘Joy of Balloons’ campaign in 2018, Pioneer Europe is celebrating for a second year, as part of International Balloon Month.
The initiative, which showcases the sheer delight balloons can bring, is an integrated campaign sharing the #joyofballoons throughout September. As well as press and social media involvement, trade customers and consumers are being encouraged to undertake random acts of balloon kindness involving Qualatex balloons throughout the month and to enter both trade and consumer prize draws.
“Balloons are a much-loved way to mark any event or simply raise a smile,” comments Julie Dommett, head of marketing for Pioneer Europe, “We’re encouraging all our trade partners to get involved this International Balloon Month and spread the ‘Joy of Balloons’.”
As part of the initiative, a number of lucky retailers will be randomly gifted special balloon surprises in orders shipped throughout the month. Retailers taking part in the 2019 Trade Challenge and sharing their images on social media using the #joyofballoons hashtag will then be entered into a prize draw* to win one of three balloon hamper prizes.
Pioneer Europe will also be supporting UK retailers with marketing assets to help them spread the joy. The UK consumer prize draw offers a balloon bouquet prize for a deserving recipient and comes complete with downloadable materials for retailers to promote in-store.
To find out more about getting involved throughout September please visit www.qualatexeurope.com or get in touch at pelmarketing@qualatex.com.
