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Qualatex Chosen For Celebrity Gender Reveal

A-list celebrity Kate Hudson revealed her baby’s gender on Instagram earlier this month, using Qualatex balloons.

American actress, author and businesswoman Kate Hudson – the daughter of Academy Award-winning actress Goldie Hawn and actor, comedian, and musician Bill Hudson – announced her pregnancy last week on Instagram.

Using Qualatex balloons filled with confetti and mini balloons, Kate shot a family video which saw her, children Ryder and Bingham and partner Danny Fujikawa each bursting one of four balloons, filled with both confetti and small balloons. The fun video revealed that she is expecting a baby girl and has since been viewed over 15 million times.

“We were thrilled that such an inspirational figure chose Qualatex balloons to make her exciting announcement on social media last week,” commented Julie Dommett, head of marketing at Pioneer Europe.

“We are seeing significant growth in baby shower and gender reveal categories as these events become really popular among mums-to-be looking to celebrate their imminent arrival and balloons are of course a great way to add excitement and create those perfect Instagram and Pinterest worthy pictures!”

See the video in full here.

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