This ad will be closed automatically in X seconds.

Pretend to Bee acquires play company

Children’s costume design company Global Solutions for Clothing (GSC) – home of Pretend to Bee dress-up brand – has acquired Nottingham-based play equipment brand Active Learning.

GSC is a third-generation family-run design and manufacture company – also based in Nottingham – with a 25 year heritage creating character children’s costumes, notably supplying to The Walt Disney Corporation throughout its retail operations worldwide.

Active Learning, which specialises in play equipment for young children, will become a part of the GSC portfolio immediately, creating a natural synergy with the company’s products that come under its Pretend to Bee children’s costume brand.

“Active Learning shares our core values and culture, with our products closely aligned,” states GSC managing director Harrison Palmer. “We are really excited to diversify our product range via the acquisition as we seek to grow and strengthen our business working with the Active Learning team.”

He added: “It is also a huge bonus to us that we can return to manufacturing in the UK, something we haven’t been able to do since 2014. Our customers and indeed Active Learning customers can expect continued customer service excellence alongside range extensions and new product development for both Active Learning and Pretend to Bee as we create new collections within this innovative, fast-moving sector.”

MORE NEWS
Copy of Progressive Preschool featured image (7)
 
Spring Fair has launched a competition to win £1000 to spend at the February 2025 show....
Copy of Progressive Preschool featured image (5)
 
Rubies has launched a Skibidi Toilet range, inspired by the popular YouTube series created by Boom. ...
Copy of Progressive Preschool featured image (32)
 
Reports suggest that Party City is planning to file for bankruptcy within the next two weeks....
Copy of Progressive Preschool featured image (6)
 
2024 has been a challenging year for many in the party industry and will likely be looked back on as the new dawn of the industry after some major shifts. Partyworlwide.net looks back at some of the key moments. ...
Copy of Progressive Preschool featured image (32)
 
Bloomberg has reported that Party City is planning a second bankruptcy filing almost two years after it filed for one in the US....
Copy of Progressive Preschool featured image (77)
 
Anantara Palazzo Naiadi hotel has opted for sustainable Christmas decorations made by Gemar....
Get the latest news sent to your inbox
Subscribe to our daily newsletter