With the May Bank Holiday is just around the corner and the sun (finally) making an appearance, consumers are starting to prepare themselves for the upcoming summer season, with festivals and fancy dress once again taking centre stage.
Festivals have been a cornerstone of the fancy dress industry since Woodstock, but the last few years have seen a number of festivals actively embracing and encouraging fancy dress themes and competitions.
Here’s a breakdown of what forward-thinking retailers should plan for over the coming months:
May
The Great Escape (Brighton) Theme: anything and everything
Bearded Theory (Derbyshire) Theme: fairy folk
Let’s Rock Festival (various locations) Theme: retro 80s rock
The Masked Ball (Cornwall) Theme: anything and everything
June
Download (Donington) Theme: supervillians
3 Wishes (Cornwall) Theme: unicorns and fairies
Camp Bestival (Dorset) Theme: Camp Bestival sets sail
July
Blisscamp (Hampshire) Theme: animals
Beat Herder (Lancashire) Theme: the letter E
Lovebox (London) Theme: fantasy wedding
Nozstock Hidden Valley (Herefordshire) Theme: anything and everything
Kendall Calling (Lake District) Theme: anything and everything
August
Beautiful Days (Devon) Theme: colourful
Green Man (Wales) Theme: anything and everything
Shambala (Northampton) Theme: avent garden
Wilderness (Oxford) Theme: anything and everything
Bestival (Dorset) Theme: circus