Pioneer Europe has announced its inaugural Qualatex ‘Joy of Balloons’ campaign, which will take place in September, as part of International Balloon Month.
Recognising the happiness that balloons can bring to any occasion or event, the Qualatex team will be delivering an integrated campaign across retail and consumer audiences. This initiative will see both Qualatex customers and top influencers giving balloons to deserving recipients with the sole aim of brightening someone’s day.
These random acts of kindness will result in many happy moments, with the joy being captured and posted across social media platforms. The campaign will be supported across Facebook with a competition inviting people to surprise someone with a stunning Qualatex balloon bouquet.
“Balloons are a delightful and affordable way to show you care, mark a special occasion, or just make someone smile, and we hope this campaign will capture the joy which can be delivered through the very simple gesture of gifting a balloon,” said Julie Dommett, head of marketing at Pioneer Europe.
“September is a perfect time to celebrate,” she continued. “The focal point of this campaign is the week leading up to Friday 28 September, marking the end of International Balloon Month and the greeting industry initiative, Thinking of You week.”
Full details of how to take part will be sent to Qualatex customers at the beginning of September.
