Pioneer Europe identifies Valentine’s Day trends

Party and balloon expert places focus on traditional Valentine’s Day product with modern twists including ombre, gold detailing and humourous messaging.

With Valentine’s Day just over a week away, the UK consumer market is preparing to spend over £650 million on gifts, cards, flowers, balloons and other Valentine’s Day essentials (according to GlobalData’s predicted figures) – a rise of 5% year-on-year.

This increase in gift spend is also a positive sign for party retailers who cater for the occasion. According to Julie Dommett, head of marketing for Pioneer Europe, core Valentine’s Day business will remain the same, with lots of red hearts featuring traditional messaging.

However, she’s also quick to point out that the market for more light-hearted and fun messages is also growing and there are some great humour lines in Qualatex’s Valentine’s Day offering this year.

“Ombre is the latest trend,” says Julie, “and the new arrow gold perfectly combines the delicate tones of red ombre with striking gold script, making it the a perfect gift for a fashion-forward partner.”

It’s helpful to remember that balloons will always add a little something extra to displays, she continues. “Simply adding some tassels to a design or stuffing a balloon with box of chocolates makes the products more interesting and adds plenty of value to what you’re selling.”

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