Sales of Gemma International’s partyware ranges continue to go from strength-to-strength as the company supports the independent party market with a new online trade store.
From 3 September 2018, independent customers will also be able to source partyware direct via Gemma’s online trade store. They will also be able to place orders directly via a dedicated nationwide sales team comprised of ten sales agents, highighting Gemma’s continued commitment to supporting the independent retail market.
The range of core party tableware lines – as well as balloons, banners and favour packs – includes Peppa Pig, PJ Masks and Stormtrooper licences, with more to follow in 2019.
“We continue to see great demand for our licensed party selection across all sales channels,” says licensing director Tim Rudd Clarke.
“Leading evergreen brands Peppa Pig and PJ Masks are extremely popular in the preschool and younger party market, while Stormtrooper – based on the iconic, original 1970s design by Andrew Ainsworth – has proven appeal across the age ranges from juvenile to adult.”
“We have been delighted with the success of our trade store business since its launch just a few weeks ago,” continued Tim. “A number of independent retailers have been asking for party items alongside their cards and wrap orders, so it made sense to include it.”
