Party Delights speaks to BBC about Frozen II fever

All eyes were on party earlier this week, when Claire Grasby, md of Party Delights, spoke to the team at BBC Breakfast about the upcoming Frozen II cinema release and how it has already affected the company’s children’s party business.

The three-minute prime-time interview took place earlier this week, on Monday 18 November, with Claire speaking to presenter John Maguire about the launch of the long-awaited sequel, which comes six years after the first.

“The last few weeks have really really ramped up,” said Claire, speaking from the retailer’s busy warehouse in Manchester. “We are now seeing that Frozen – as a party theme – is twice as big as the next biggest theme. It’s accounting for about 50% of our girl’s party sales at the moment as well, so yes, absolutely huge!”

Party Delights has a wide range of Frozen II product, including plates, cups, napkins, table covers, pinatas, balloons, cut outs, party bags, party bag fillers… “Everything that might be needed for a party!”

MORE NEWS
PPE
 
The spring issue of Progressive Party is available to read online now. ...
Copy of Progressive Preschool featured image (96)
 
Folat and Riethmüller Europe (formerly known as Amscan Europe) have announced a joint venture, commencing immediately. ...
Copy of Progressive Preschool featured image (79)
 
Four day celebrations have been announced to celebrate the 80th anniversary of VE Day in the UK....
Copy of Progressive Preschool featured image (77)
 
Oppo Merchandise Group has announced that Sander Visser is returning as its new key account manager Europe....
Copy of Progressive Preschool featured image (76)
 
Renowned French partyware company, Chaks is launching a Bangoberry collection, the latest brand from Santoro. ...
Copy of Progressive Preschool featured image (75)
 
Total retail footfall on Mother's Day increased 7.3% year-on-year with shopper numbers up 13.1% on Saturday 29 March....
Get the latest news sent to your inbox
Subscribe to our daily newsletter