Party City rolls out price optimisation system

US retail giant, Party City, has partnered with The Parker Avery Group to employ a price optimisation solution.

Joel Carbaugh, senior director of pricing and business strategy at Party City, commented: “We are excited about the partnership with Parker Avery as their approach perfectly aligns with our business strategy.

“The end solution will play a crucial role in optimising our pricing and achieving a balanced trade-off to meet category and corporate goals.”

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