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Party City predicts 2024 celebration trends

Inchstones, Cinco de Mayo and Friendsmas lead the list of the fastest growing party trends for ’24.

Party City said 2024 brings new reasons to celebrate, new themes and endless opportunities to gather for mini moments to milestone celebrations.

Shannon Symalla, Party City’s svp, marketing and digital, commented: “We review our retail data, listen to our customers, actively engage in social platforms, and study consumer behaviour to understand what’s up and coming in celebrations. We are thrilled to share our list of top trends for celebrations in 2024.

“We service customers in over 800 retail stores around the country and online at —and we know the hottest trends that will have an impact on how, when and what consumers will be celebrating this year.”


Developmental milestones aren’t the same for all children. Inchstones are smaller achievements such as a smile, a step or a word. Achieving an inchstone is an opportunity to celebrate the in-between milestones of all children.

First birthdays – Creativity abounds

Creative themes such as ONEder the Sea, One in a Melon, One around the Sun, and Wild One, continue to grow in popularity for first birthdays.

The birthday month

Month-long birthdays are growing in popularity with special dinners, breakfast bashes and school socials. Use the month to plan different activities with different groups.

Pop stars

Pop star parties have been on the rise for all ages and celebrations – birthday, hen party or just because. Accessorize with pop-star related props.


Friendsmas is a celebration of Christmas with friends who share the holidays together. Holiday Friendsmas parties popped up everywhere last year.

Cinco de Mayo

A celebration of the lively spirit of Mexican culture, this event features vibrant colours for this cultural fiesta.

School – colours

Students dress in coloured accessories including sunglasses, socks, boas, suspenders, even hair colour.

Red, white and blue

With the Olympics incoming, patriotic themes are likely to be strong.

Kids characters

In 2024, Party City expects Mario Brothers, Pokemon, Disney Princess, Spiderman and Mermaid Wishes to lead the pack, with favourites like Paw Patrol, Bluey and Minnie Mouse part of the mix too.

Say it with balloons

Over 15 million people said I love you, happy birthday, and other sentiments with balloons from Party City last year.

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