Party City launches new store format

Party City is accelerating the rollout of its new store format, following a successful pilot scheme.

The new format features a dedicated service area for Party City’s balloon assortment. The stores will serve as a testing ground for new product assortments, with a focus on categories related to children’s celebrations.

An updated queue system is designed to make space for merchandising opportunities, with the flexibility to continuously showcase different products.

Merchandising vp, Dion Miliaresis, commented: “With this introduction, we have moved away from the traditional aisle experience and have developed two birthday worlds within each store. One is dedicated to kids’ birthdays, and one for general birthday celebrations.

“These are complete mini-shops, with everything brought together in one place – this makes it easy for the customer to find everything they need and hopefully discover a few surprises and fun ideas to add to their celebration along the way.”

 

MORE NEWS
Rubies Star Wars
 
The new preschool costume collection is designed to be the perfect galactic experience for little ones....
HCA Awards
 
The first annual Spooky Awards will be an industry celebration of innovation, creativity and all things Halloween. ...
Morphsuits
 
Founder of Morphsuits, Fraser Smeaton, featured on the show to discuss the company's journey....
Pioneer Europe
 
The team at Pioneer Europe recently announced a number of new dates on their Mini Masterclass series for spring 2024. ...
Gemar
 
The annual Made in Italy Week was held from 11 to 15 April between Rome and Naples....
World Book Day
 
Progressive Party finds out how World Book Day 2024 went for some of the key fancy dress suppliers. ...
Get the latest news sent to your inbox
Subscribe to our daily newsletter