According to the latest research from HalloweenCostumes.com, the largest online-only retailer of Halloween costumes, the US public believe that there are not enough plus-size costumes available.
The findings came about as a result of its 2019 ‘Halloween in America’ survey, which saw Google Surveys speaking to 2,012 respondents in June 2019 to find out how the US celebrates the spooky holiday.
Respondants to the survey identified some areas where they believed there was a gap in the market for Halloween costumes. Nearly 70% of those surveyed believe there are not enough plus-size costume options available, while over half said there are not enough age-appropriate costumes for girls between the ages of 10 and 13.
Nearly 40% of adults surveyed said they will only wear a costume once, with one in five (20%) reusing it once and roughly the same (19%) using it three or more times.
“We focus on full-family offerings, as well as having costumes for every size,” said Tom Fallenstein, ceo of HalloweenCostumes.com, in response to the findings. “We have 300% more plus-size costumes than our top competitor, with over 900 styles to choose from, and carry sizes up to 8x.”
“Age-appropriate costumes have also been a real focus over the last few years,” added Tom. “For our girls’ costumes, we are offering more pant options as well as making sure that classic costumes which are usually targeted towards boys (such as police officers, knights, astronauts and firefighters), are available in girls’ versions as well.”
