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NABAS launches festive campaign

Balloon and Party Professionals Association (NABAS) is launching a brand-new Christmas campaign to encourage customers planning parties to celebrate with peace of mind, by purchasing their balloons from a NABAS member.

NABAS members are being provided with a series of assets that they can customise with their own logo and imagery before distributing to their local audience, to encourage customers to ‘buy local’ and with confidence.

The sophisticated assets emphasise the quality and excellence that buyers can expect from a NABAS member and are part of several initiatives to help the industry continue to recover after the hiatus in trading earlier in the year.

The campaign also highlights the added finesse and luxury that balloons can add to an occasion, while pointing out that this year will be key for indulging in little luxuries to make celebrations more special.

“The festive season is extremely important to the balloon and party industry and with anticipated restrictions on party size numbers and social gatherings, NABAS continues to think on its feet to support its members in increasing sales over this period,” explained chairman, George Oustayiannis.

Members will also be provided with full support in distributing their customised assets both on and offline, with social media workshops and discussion groups helping them continue to grow their businesses during what could be the most challenging festive season for retail in decades.

“The support mechanism we have in place is consistently evolving and is based on the wants and needs of our members,” George continued. “Our NABAS-approved trainers and newly-appointed ambassadors mean we are more able to react even faster, offering an unprecedented level of support during these uncertain times.”

The professionally designed assets are available to download now, with further assets being launched for upcoming key dates, including New Year’s Eve.

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